Screeshots From The Editing Process (Music Video)

To edit my music video I used Sony Movie Studio Platinum 13.0 for Windows. I found that this software features many effects and transitions that create a professional final products. I had purchased this software from Steam for £40 in early 2015, and so I had already educated myself in how to use it before I came to edit my music video. I used an editing technique so that the clips would transition in time to the music, especially towards the end of the music video.

 

One of the clips that I used I had to reverse. This is because the lyrics were "in my left hand there is the familiar, in my right hand there's the great unknown" but the clip had been filmed to show my right hand first, and then my left hand, and so it didn't make sense. To do this, I right-clicked on the footage and left-clicked "Reverse". It was simple and easy to do.

For this clip, I used a "darker, more contrast" filter. I dislike how my mouth looks, as I'd put too much makeup on, and the protagonist is meant to be without makeup. Therefore I decreased the brightness and increased the contrast in order for the makeup to stand out less. 

Some of the clips I had cropped so that only what was needed to be shown was shown, such as the ones in which I am struggling against rope. I believe that closeups look far more professional than long shots.

I had turned down the gain on the audio from the footage so that it didn't interfere with the song.

I used a "fade" transition for some of the clips at the start of the second verse. This was to show the similarities between both narratives, as the protagonist was struggling against herself in both,

Screenshots From The Editing Process (Magazine Advertisement)

Screenshots From The Editing Process (CD Cover)

Fonts

I've found some conventional and professional fonts at http://www.1001fonts.com/ which suit the iconography of the indie genre. I have decided to use the first, which is 'Disturbo Font' as I believe that this is a unique, yet conventional font, and will make my ancillary media texts look very professional. It has letters that appear like a logo, and therefore can be easily recognised.

Bastille (Genre)

I searched "Bastille" on Spotify. Spotify has a system in which it recognises which artists users listen to most, and it chooses similar artists based on that. Each similar artist had very similar music genres.

Preparation

For my music video I do not need many props, however I do need:

• Rope
• Medication
• Clothing
• Makeup

I purchased rope from amazon using my own money. I wanted to use rope so that it is similar to the music video "This Is Gospel" by Panic! At The Disco, which is an inspiration to me. The rope arrived within a week, and I experienced no problems with Amazon.

The medication I will display in my music video is Amitriptyline, Co-codamol and Paracetamol.

Amitriptyline is a tricyclic antidepressant. It affects chemicals in the brain that may be unbalanced in people with depression, and therefore treats the symptoms of depression. The packet used in the music video is prescripted for me, however this is to assist with headaches and not with depression.

Co-codamol and Paracetamol are painkillers, and in extreme cases, taking too much paracetamol may lead to: encephalopathy (problems with brain function), haemorrhage (bleeding), hypoglycaemia (low blood sugar), cerebral oedema (fluid on the brain), or even death. The protagonist will be shown to be overdosing, and it is implied that she is experiencing these symptoms.

As my music video will have two interviewing narratives, I need two sets of clothing. The first narrative is the real world, and in it, the protagonist is overdosing on medication. For this, she will wear red and will have natural makeup. Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense color, and therefore will have more connotations than any other colour. 

During the second narrative, the protagonist will wear black and have heavy makeup, as this is within her mind. Black is associated with power, elegance, formality, death, evil, and mystery. It is a mysterious color associated with fear and the unknown, it usually has a negative connotation.

I have used the two most negative colours for the protagonist to wear, which displays my vision perfectly.

Sources: 

http://www.drugs.com/amitriptyline.html

http://www.nhs.uk/Conditions/Painkillers-paracetamol/Pages/Missed-or-extra-doses.aspx

http://www.color-wheel-pro.com/color-meaning.html