Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

To answer this question, I have made a Powerpoint, shown below.

Previous Bastille music videos including ‘Oblivion’,  ‘Overjoyed’ and ‘Bad Blood’ feature a young girl as the protagonist. I have followed this convention by having a young girl as the lead role, and having the narrative follow her. Many of the shots I have used also are very similar to those used in previous Bastille music videos. This ensures that my product is believable and professional.

My media product features a young girl who is not sexualised in any way, therefore this challenges Laura Mulvey’s theory of the male gaze. This may be because of the genre of music, as it is unconventional of indie rock music to have sexualised features within it’s iconography. I have done this for both my music videos and ancillary texts.

According to Tim O’Sullivan, media texts use careful mediation to tell stories about our society to the audience. I have applied this theory to my music video, as because of the lack of speech, I had to imply that the protagonist was struggling with depression and overdosing on drugs.

I feel like I have challenged Todorov’s theory of equilibrium, as the narrative begins with complete chaos and equilibrium is never actually achieved. I have not featured a ‘quest’ for the protagonist to complete either, as it just the narrative just goes from bad to worse. This may be a feature of having a slightly abstract music video.

Google defines Indie as being a shortform of "independence" or "independent“, and in a way, because I have worked independently in producing my music video and ancillary texts, the creation of them was ‘Indie’. Therefore I believe that I have complied with the conventions of the indie genre in my products

The Draw by Bastille is both in the indie pop and indie rock genre. When I typed these into Google images I found conventional indie iconography. I feel that I have complied with these conventions, as the colours and fonts that I have used in my music video and ancillary texts are very similar to the images shown on Google.