Tuesday, 15 March 2016

Ancillary Text 2 - Magazine Advertisement (Planning)


Bastille have placed many advertisements in magazines, which are usually used to advertise music tours rather than albums. These advertisements include the same iconography as their albums, so that the audience easily recognises them. I must use the same images and fonts and I do on my CD cover artwork in order to follow this convention. 


Monday, 14 March 2016

Bastille - The Draw (Lyric Analysis)

On the website http://songmeanings.com/songs/view/3530822107859472270/ there were many people's different interpretations on the song The Draw by Bastille and it's meaning. I believe that one in particular (shown below with +7), had concluded the song perfectly. The general theme of what people said on the meaning behind The Draw was that it was about mental illness, and the struggle to get help and stay alive. I feel as though I can represent this in my music video, using imagery of rope to literally show the struggle inside someone's mind.




Tuesday, 8 March 2016

Bastille - The Draw (Lyrics)

In my left hand there is the familiar
In my right hand there's the great unknown
I can see the madly different grass there
But I'm drawn to wilder nights at home

Don't listen to your friends
See the despair behind their eyes
Don't listen to your friends
They only care and want to know why

I can feel the draw
I can feel it pulling me back
It's pulling me back, it's pulling me
I can feel the draw
I can feel it pulling me back
It's pulling me back, it's pulling me

Are you drifting way beyond what's normal?
'Cause round your mind rings the words that they would say
When you go home everything looks different
And you're scared of being left behind

Just listen to your friends
Trust that their fair look in their eyes
Just listen to your friends
They only care and hope you're alright

I can feel the draw
I can feel it pulling me back
It's pulling me back, it's pulling me
I can feel the draw
I can feel it pulling me back
It's pulling me back, it's pulling me

I can feel the draw
I can feel it pulling me back
It's pulling me back, it's pulling me
I can feel the draw
The draw, the draw, the draw

Previous Bastille Music Videos

The majority of the narratives used in music videos produced by Bastille follow a lone female character. The music videos are usually very dark and use slow paced editing, and I will reflect this in my music video so that it is believable as a professional video by Bastille. 

I have decided to star as the lead in my music video, as I believe that I can portray the protagonist female character well.

Bastille - Bad Blood


Bastille - Oblivion


Bastille - Overjoyed




Monday, 29 February 2016

Screeshots From The Editing Process (Music Video)


To edit my music video I used Sony Movie Studio Platinum 13.0 for Windows. I found that this software features many effects and transitions that create a professional final products. I had purchased this software from Steam for £40 in early 2015, and so I had already educated myself in how to use it before I came to edit my music video. I used an editing technique so that the clips would transition in time to the music, especially towards the end of the music video.

 
One of the clips that I used I had to reverse. This is because the lyrics were "in my left hand there is the familiar, in my right hand there's the great unknown" but the clip had been filmed to show my right hand first, and then my left hand, and so it didn't make sense. To do this, I right-clicked on the footage and left-clicked "Reverse". It was simple and easy to do.


For this clip, I used a "darker, more contrast" filter. I dislike how my mouth looks, as I'd put too much makeup on, and the protagonist is meant to be without makeup. Therefore I decreased the brightness and increased the contrast in order for the makeup to stand out less. 


Some of the clips I had cropped so that only what was needed to be shown was shown, such as the ones in which I am struggling against rope. I believe that closeups look far more professional than long shots.


I had turned down the gain on the audio from the footage so that it didn't interfere with the song.


I used a "fade" transition for some of the clips at the start of the second verse. This was to show the similarities between both narratives, as the protagonist was struggling against herself in both,