Demographics

These are social class demographics, and the types of jobs which each class usually has. There are stereotypes which go with each group, such as group A are rich snobs, whilst group E are poor but have a lot of free time. There are also musical taste stereotypes, as certain classes are more likely to listen to certain genres of music. In my opinion, group A would listen to more classical music, perhaps opera, group B would listen to older music such as 60s and 70s pop, group C1 and C2 would listen to 80s and 90s music, more the dance genre, group D would listen to chart music and modern day pop, and group E would listen to a range of genres, from rock music to classical. I have made these assumptions from the ages I have presumed represent each group, such as group A I assume to be 50-60 years old and group D to be 16-25 years old. However, group E can be a range of ages, from pensioners to students, and therefore there isn't a clear musical stereotype for this group. Students are more likely to listen to rock music, whilst pensioners are most likely to listen to classical music. I also base these assumptions on when each age group was growing up, and the music that they listened to whilst doing so, however there could be cases where students listen to classical music and pensioners listen to rock music.

My target audience is groups E and D, as these are most likely to listen the indiepop genre. Not everyone can be labelled, however these stereotypes give me something to aim for when creating my music video, as they fit the majority of people. Groups D and E may have less money, however they will have more free-time and therefore more pastimes, such as listening to music or watching music videos either on YouTube or on TV. This is a major target audience, and therefore my music video can include a variety of mise en scene, codes and conventions and still appeal to many people.