As research for my music video, I will do a focus group to assess what the target audience is appealed to most, such as certain cinematography, editing and mise-en-scene. I can focus on the answers I get in response and use them to assist in the creation of my music video. This will differ to the survey I created, as participants will be more likely to tell the truth and give a more open, detailed opinion. There will be no closed questions, and therefore there is an unlimited variety of answers participants can give in response. This will make it easier for me to understand their individual views, likes and dislikes. I can generalise this, by age, gender, and social class group, to comprehend my audience.
Midway through each interview, I will allow the participants to listen to the song, "The Draw" by Bastille. I will ask similar questions before and afterwards. I will do this to compare people's opinions on both prejudice of the genre and the actual song itself. This will be to perceive the viewpoint of someone who has not heard of the artist before, and their initial judgement.
Midway through each interview, I will allow the participants to listen to the song, "The Draw" by Bastille. I will ask similar questions before and afterwards. I will do this to compare people's opinions on both prejudice of the genre and the actual song itself. This will be to perceive the viewpoint of someone who has not heard of the artist before, and their initial judgement.
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