Screen Ratio

All video media texts have a chosen screen ratio. This ratio is chosen for a reason, for it to be lanscape or portait, professional or amateur. Historically, the ratio chosen was usually 4:3, however recently films and therefore televisions have become wider. It is predicted that the future of television lies with the ratio 16:9, as this gives a far more professional finish to the product.

"During the 1950s there was a wholesale change within the film industry to use widescreen images, brought about by reductions in the number of people going to see films at cinemas. Only recently, TVs that conform to the same 16:9 aspect ratio that film producers use have started to be manufactured. These have become extremely popular and have come down in price since their initial launch. More and more broadcasters are switching the aspect ratio of their television programmes from the traditional 4:3 aspect ratio to a 16:9 widescreen format. The revitalization of the European television industry has been largely attributed to the introduction of digital widescreen offerings.

"Devices with a standard 4:3 aspect ratio are incapable of outputting High Definition content. In this respect, standard format televisions are inferior to widescreen televisions, and there are many other benefits to using widescreen devices which are covered in more detail below. Standard 4:3 television screens are gradually being phased out, as are standard definition analog television broadcasts. Within consumer electronics shops non-widescreen televisions are becoming increasingly rare."

- http://www.bambooav.com/widescreen-169-and-standard-43-formats.html

With this all in mind, I will choose the ratio 16:9 for my product because it will produce professional, high definition content that is in the same format as cinematic films.